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It all started with an image. Our ancestors communicated visually with graphic representations of their thoughts. We, almost two million years later, continue communicating with images. In fact, nowadays, we live in a world where images dominate our perception and understanding of what surrounds us, and even condition us when making decisions. That is precisely why it is so important that you understand the importance that images have for your business, and the value of mastering the visual language to increase the sales of your restaurant. VISUAL COMMUNICATION Visual communication is any message that our eyes catch. But, in reality, visual communication is much more than that. By communicating visually we transmit with our graphic expressions many more nuances and emotions than a written text. Graphic communication, in addition to being a form of global communication, has the power to increase the interest of the recipient by 89% and, therefore, it is a tool

The food is a delight. The delight to which we all surrender. The delight that we so eagerly reach .In the modern world, gastronomy has grown to the level of art, and we want to cost and celebrate it. We are happy to be in the restaurant, because… Is it just to get a meal? A meeting with a group of friends, a family celebration, an appointment, a business meeting, all this means that the first steps are directed towards the restaurant. So, how should a restaurant be today? What guides us when choosing it? Let's start with the fact that when crossing the thresholds of the restaurant, we want to feel like guests, not as customers. And the guest always greets you with joy: a nice word, a small gesture, deals with the proper attention. This is important, because the first moments, regardless of whether the restaurant is located on the tourist walk (and we only drop the fries), or if you need to reach a few kilometers, will be remembered by the guest. The friendly environment