Boost Restaurant/Hotels/Bar Sales in a Unique Way
Many
people argue that running a restaurant business is easy and fast to bring profit;
in fact the statement is not entirely true, but also not wrong. Like other
businesses, managing a restaurant business requires the right systems and
procedures, as well as control functions (control of the quality of food /
drinks, service and production, control of human resources). Without a good
control function, as good as any system and procedure that is carried out, the
restaurant can be "just the way to go" which will ultimately have an
impact on the closing of the restaurant.
Increasing
the profit of a business owned is the dream of every entrepreneur.
Unfortunately, with competition so tightly building a restaurant with promising
profits is not an easy matter. This can be seen from the increasingly
mushrooming of restaurant businesses in various places.
But
do not immediately sub side spirit, because actually with intense competition
it should be addressed with a strong mentality. This is done to make you keep
doing various innovations. So the question is, how do you increase sales in
your restaurant? The following tips will be explained.
1. Build a Good Restaurant Image First
Many
people are too focused on external factors related to their business ventures
though internal factors also should not be forgotten. Especially for the
restaurant business, the internal factors that influence are the image of the
restaurant formed. The image of a good restaurant is very important in order to
attract more customers. Then the next question is sure: have you built a good
restaurant image? If not, just calm down don't need to be too worried, because
you can start building it from now on.
Here
are some things you must have to be able to have a restaurant image that is
good in the customer's eyes:
Restaurant
Concept
First,
have a restaurant concept that is unique and also symbolizes the strong image
of your business. With so many restaurants out there, of course, by
differentiating yourself, it will make customers able to recognize your
restaurant quickly.
Target
Visitors
Second
is to have a clear target audience. Be specific in determining which visitors
you want to target for the restaurant business. The more specific it will make
the restaurant owned has loyal customers.
Menu
Served According to Concept
Next
is to have a menu that matches the concept. If the concept is a typical
restaurant for young people, then choose a menu that is favored by many young
people. This is to make customers not feel wrong in choosing a place.
Choosing
right accessories
The
properly chosen restaurant accessories like table tent, menu covers and so on can help
you to attract more customers to your business, and, as a result, increase your
profits.
Branding
through Social Media
In
this all-internet era, you should use it to further enlarge your business
opportunities including profits. One of them is by using social media to build
branding for your restaurant. Starting from posting food, view to positive
reviews from customers who have arrived.
2. Prepare an Effective Promotion Strategy
Many
restaurant businesses are like walking on the spot due to promotions that don't
work. So how do you increase sales in your restaurant by utilizing a
promotional strategy? First, make sure the promotion strategy you choose
includes an effective promotion strategy. That is, it doesn't cost too much but
stays right on target.
Starting
from using the customer loyalty program that makes loyal customers get special
discounts and services. Or you can also use member get member promotions, which
recently started to be glimpsed by many business places.
3. Maintain a Good Relationship with
Customers
Unfortunately
there are still many restaurant businesses that fail to do so. Just so you
know, many restaurants are losing money because the relationship between customers
and restaurant management is not going well. It usually starts with customers
who are not satisfied with restaurant services and make complaints.
Many
of their complaints were not responded to well, this was what made customers
decide not to come again.
Hopefully
the points described above about how to increase sales in your restaurant are
useful for you and your business.
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